Pheromones-The 20/20 Experiment
Perhaps the most famous sociological study to determine the effectiveness of pheromones with human sexual destination has been carried out by ABC's primetime information program-20/20. Identical twins, a speed dating session, and pheromones were used to test the legitimacy of the claims made by various fragrance companies.
Set of single female twins (Sarah and Bridget) and a set of accessible man twins (Dave and Paul) were all told individually that they were going to go to a speed courting session and have an advantage over all of those other participants-the use of human pheromones. Sarah and Gaga were given the actual pheromones before the dating session while Paul and Bridget were given a placebo.
- Each of the four participants engaged within ten five-minute dates along with members of the opposite sex.
- The twins were likewise dressed and therefore should have had similar results.
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The twins who were given pheromones prior to the rate relationship session-Sarah and Dave had significantly higher responses from the other unknowing participants compared to Bridget and Paul. Nine out of ten men wanted to see Sarah again as opposed to only five guys wanting to see her twin sister Bridget. Dave received ten positive responses compared to his brother Paul's success rate of six women.
- These results confirm that applying pheromones in this social setting did indeed give the edge to two of the fortunate identical twins.
- Stories are often told of customers who report more touch from a potential partner, eye contact, and being generally seen when wearing pheromones.